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Since 2005, IPTV Rapidly becoming Radio , Telecommunications Of the most popular topic, is one of the most concern after following the video-on-demand value-added business. But the present mode of IPTV development in China not yet clear. In a few days ago, “The Development Model of China’s IPTV Road Forum”, host CCID Consulting pointed out that the construction of models in IPTV, should adopt “the Internet transform + special net” together to build IPTV network. If the user base is relatively concentrated area smaller, more appropriate use of special network programs, but for large-scale, cross-boundary of IPTV applications, using the Internet more convenient method of transformation. Operational mode, should a “third-party mode” for broadcasting telecommunications competing. Operating agency through a third party to do integration of resources, that is, the contents of + operations + network formed a triangular pattern.

  Network transformation according to local conditions

IPTV network transformation involving key to access the device from the replacement building is almost equivalent to a new web, construction costs, except for a few developed cities, and municipal operators generally unable to independently undertake. Moreover, the multi-service bearing technology is very complex and demanding network operators, maintenance personnel, operators will inevitably lead to increased training costs, labor costs, operation and maintenance costs. How can the most expensive way to achieve the most effective network transformation it?

CCID Consulting analyst Li Yan Feng said that the construction of models in IPTV, should adopt “the Internet transform + special net” together to build IPTV network. If the user base is relatively concentrated area smaller, more appropriate use of special network programs, but for large-scale, cross-boundary of IPTV applications, using the Internet more convenient method of transformation.

Hangzhou figures TV The transformation of the company that the assistant director of technology strategy, IPTV network to be implemented in two-way transformation is subject to local conditions, network reconstruction can be covered after the first opening in the long run, “EPON + LAN” in the most cost effective way, this is also a large number of technologies used in Hangzhou . And “EPON + EOC” means the most easy to implement.

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There is success in the IPTV case “Henan model”, whose main operations were in Zhengzhou Witco Electronic JIA Xiao-bo, president of technology that, IPTV is not conducive to building private network only on the network expansion. He said: “IPTV for AR PU Value is very low, but the market much, which can take minutes Cloth Style, modular structure of system development according to the user step by step expansion. ”

Has been Interactive TV The effective “big Ning mode” responsible person, Shanghai Daning Multimedia Valley Development Co. president Zhang Shouxuan Broadband Network, said: “Shanghai ‘big Ning mode’ uses a private network IP as the transport of the way through on the telephone line network transformation, so that residents of the Shanghai Changning District users have built every household The point to point exclusive 8M bandwidth, to achieve separation of interaction with the Internet network, not only ensures high-definition interactive TV, not interfere with the normal operation of the Internet. ”

Telecom competing for radio and television

Li Yan Feng Table Said, because telecommunications and broadcasting are all large enterprises, both IPTV power sector stakeholders as the short term, difficult to reconcile the fight against the initiative, the most feasible way is to have a body to do integration of resources operated by third parties. That is, the contents of + operations + network formation of such a model.

He also believed that Hangzhou, Henan, Shanghai, Daning reached the forefront of IPTV reason, mainly because they are cleverly avoided the dispute over broadcasting and telecommunications interests, he said: “Hangzhou is cases, Hangzhou IPTV and digital TV is bundled with the upgrade as a digital TV presence. It is a digital TV as the starting point, can effectively avoid the IPTV and digital TV between conflict. in the network transformation, the use of the IPTV + Hangzhou DVD Dual-mode access, a cable network is the original one is LAN broadband access network, different activities take two different networks, to avoid broadcasting and telecommunications in the interests of the dispute. ”

In addition, Shanghai’s “big Ning mode”, Shanghai is a content provider, Daning is a provider of operations, and telecommunications is a network provider can avoid the conflict of telecommunications and broadcasting.

JIA Xiao-bo that, IPTV the advantage of interaction, it should be the harmonious development of broadcasting and telecommunications, while the triple play of the final direction is unity in the terminal.

Case of Henan province, Henan Netcom Is the integration of IPTV business, Henan Wycombe, system solutions and provide STB Terminal. However, Henan Wycombe in a series of system implementation is not only a traditional equipment providers, the application process, because the desire to integrate resources from various ministries, Henan Wycombe has become a content integrated providers, and Henan Radio and Television also set up a joint venture to strengthen cooperation in program content. In fact, Henan IPTV already have “content + operations + network” in the “operation” of color.

Experts analysis, if third-party agencies to do IPTV operators in the broadcasting and telecommunications resources on the integration of third-party operators of power and resources must be matched with two more lines. In addition, the two joint venture companies by the way, may well be a solution. [Key words]: Business model should   IPTV   Network Comment Large   In   Small